Did you guys know that there are approximately 2-3 billion websites with 600 million active blogs in the globe as of 2019? Out of these billions & millions, we can understand you are competing against at least thousands or a million of them trying to rank for the particular keyword you are seeking to rank for.
So, you are literally a pin in a haystack lol and standing out from all these people & making Google consider your content is the one users require is like making Google smell a fart in a windstorm.
That’s why you need SEO. SEO stands for (Search engine optimization), wherein you plan & implement activities with a focus to rank on better search engines (Google, Bing, DuckDuckgo, etc.) for the keywords in your niche. This will lead to increased visibility, brand awareness (branding), website business or traffic, conversions, sales & other end objects.
So, don't waste the time, I am going to share 5 Best off-page SEO techniques of 2019 to increase the page rank in SERP. Trust me, these are easy and amazing techniques to improve your website's ranking.
- Blogging:
What is blogging in Off-Page SEO
Describing a blog would be a very lame task but just to keep a regular format, here we go.
A blog is an online diary or journal or platform which is updated normally by an individual or a group of individuals according to a cause, purpose, niche, & towards helping others or educating others.
Contributing to such a platform or purpose is called blogging. The first sign of blogging performed way back in 1994 & over time it has turned into this tremendous base of users contributing & growing every day.
How is it done?
You can read the blog by Neil Patel. It’s very instructive for Beginners – How to start a Blog.
Does it work in 2019?
Hey yeah!!! hallelujah!
Blogging is the GOD in off-page SEO techniques.
People are earning a shit ton of money & expanding business with blogging and It’s the king of Off-page SEO. By blogging, you can grow as an individual and as a business. You will not only be able to improve traffic & sales but also prove your expertise in your niche, improve brand awareness, grow user base, give an understanding for users to come back and mainly you need to blog because everyone else is.
Here, you are reading my content, It is a blog.
2. Guest Posting:
In SEO, Guest Posting is a technique using which you write an article for a website or blog and get a link to your website/blog in return. You may also link to your social media accounts or profiles.
It is a win-win situation for both participants. You get a link from the website, while the website owner gets content for his/her site.
However, it has much more benefits and is not limited to just link building.
Say, you guest posted on a famous blog having a lot of email subscribers and social following.
If your post is good enough, it will make you popular among the fans of that blog. Not only that, but you will also get the chance to interact with them through blog comments. Also, guest posting links act as a source of referral traffic.
If properly done, it will boost your social following and authority.
3. Questions & Answers (Quora):
What is Question & Answers portal? & How will it help?
Q&A portals help users to form a community to ask questions & get answers. Users can use such platforms to clarify their queries, difficulties, doubts & also get bits of advice from skilled people our Quora expert. Such platforms are also filled with influencers actively participating & solving. So, increasing your presence on such a platform will help you to represent yourself as an expert & help you to grow as an influence.
Here, you can see this Quora profile, has 1M+ content views.
Question & Answers site
– Quora
– Yahoo Answers
– Stack Exchange
– Stack Overflow
4. Visual Marketing – Images, Videos, Infographics & others:
Visual marketing is the method of marketing using visual elements such as images, videos, infographics & others. This is a more powerful & more important form of marketing & it’s the second most effective marketing tactics followed by marketers around the world.
Visual marketing contents
– Images
– Videos
– Infographics
– Memes
– Presentations
– Screenshots
– Comics
5. Influencer Marketing:
To understand influencer marketing, we first need to know who are INFLUENCERS.
Influencers are the ones to whom the people listen to, to whom they support and resonate with, and these influencers through their posts either text or media can influence their viewers/audience or supporters.
Now the means through which these influencers work are facebook. Everyone has heard of :
PEW DIE PIE
BB KI VINES India
Now new brands are coming up every day like TIK TOK, AZAR, MPL app, and for these new apps to grow market share reach out to these influencers and invite them to promote their brands/products through their posts that can be either a video, a photo or a text.
Good News!!! You can become an influencer or online marketer to take online marketing training. Best of luck.
